Fountain Pens, Cagney & Lacey, and Us

It’s National Fountain Pen Day!

Yes, it’s a thing… and we love the fact that there’s a website that that has a countdown to the event. (Really! You can check it out here: http://www.fountainpenday.org/).

While we don’t share others’ fondness for fountain pens (too messy, too time consuming), we do respect a good writing tool. Pictured here are some of our favorites.

A pen should feel good in your hand, and write the moment you apply pressure. If you have to scribble on a separate piece of paper to get it going, we recommend tossing and replacing it with something lovely and functional, like a fun Kate Spade ballpoint. The Uni-ball “writing instrument” (it’s so much more than just a pen) has the added value of some kind of ink ingredient that protects against check fraud. Don’t ask us to explain it… but we can say from experience that it’s good.

We also have a penchant for the quirky. If we’re in San Francisco, we’ll buy the pen with the “floating” cable car. Ditto for Graceland and the Elvis pen with moving hips. At the Evita museum in Buenos Aires, one of us (Okay, it was Shannon) purchased not only an Eva Peron pen, but a matching pen holder adorned with black and white images of the controversial icon. These pieces liven up the desk, and evoke memories of an incredible South American adventure… not to mention a thrilling musical.

Finally, we can’t say enough about these Cagney & Lacey ballpoints. (Thank you, eBay.) There are some days when a girl wants to be like fiery Christine Cagney, who was never afraid to raise her voice to get what she wanted and deserved. Or, be like Mary Beth Lacey, perhaps the most wise character ever to grace the television screen. Holding pens with their “I’m-looking-you-right-in-the-eye-and-not- necessarily-smiling” images certainly doesn’t hurt.

And don’t get us started on the importance of Ticonderoga no. 2 pencils.

 

 

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Welcome to the Holidays

Dear Readers,

It’s the second week of October. If you have children, your house probably has an orange theme going right now… or you are feeling guilty because you haven’t yet transitioned the décor. (Forget the guilt; there‘s still plenty of time.) Regardless of your kid status, it’s undoubtedly fall; even Los Angeles, where the temps have been in the 90s, is saturated in All Things Pumpkin. Some people think that the phrase “the holidays” refers to December festivities, but we think that it should be applied to the entire final quarter of the year. Here’s why:

From here on out, it’s all holidays all the time until 2018. From general autumnal vibe (red and yellow leaves, sweaters—or the idea of sweaters if you live in a warmer climate—and the aforementioned pumpkin-spice everything), we glide into Halloween proper: there will be no escaping black cats, jack-o-lanterns, sexy [fill-in-the-blank] costumes and bite-sized chocolates beckoning us with their sugary goodness.

After All Hallow’s Eve, BAM, we’re into Thanksgiving. Witches fly away until next year, candy corn becomes a cornucopia, and Dia de Los Muertos dioramas are switched out for hand-shaped turkeys. Oh, but the scarecrows can stay; they, along with pumpkins, are fine. For now.

Come December, it’s a whole new holiday world with its distinct color schemes and tastes. So, let’s face it: the holidays have started and they’re here for the long haul. We can’t change it, so we might as well have a slice of pumpkin bread and embrace it.

Happy holidays, from Scarlet Letters.

 

Red Letter Day

It’s National Read a Book Day, and you will probably not be surprised to learn that the women of Scarlet Letters Copywriting are thrilled. We love books: we studied Literature in college, we named our company after a classic, and we enjoy few things more than a trip to the bookstore. (See giddy pic below outside Powell’s, the world’s largest independent bookseller.)

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According to the folks at NationalDayCalendar.com, on September 6, everyone is encouraged to “grab a book we might enjoy and spend the day reading.” It’s a lovely idea, isn’t it? However, some of us have to work… and help with fourth-grade math homework… and figure out what’s for dinner. But, when all of that’s done today, we’re going to bypass Facebook and Twitter for iBooks, or maybe even crack open an old-fashioned printed tome. Books were our favorite pastime growing up, and, it turns out that they still are.

Sometimes, the planets align themselves and all things seem right with the world. (Not often, we admit.) But, get this: National Read a Book Day is also National Coffee Ice Cream Day. Nirvana!

We just decided what to have for dinner.

We’re Sinking Our Teeth Into This Company Goal

FullSizeRenderIt’s good for any-sized business to set goals. In our almost-thirteen years of partnership, we’ve had many. They include: diversify clients (check!), update website (check!), boost social media posts (working on it!) and, of course, the relentless challenge of increasing revenue.

But, on a recent venture to California’s Eastern Sierras, we set a new, fun and very specific company goal: we want to sample something from every business listed in the Dining section of the Mammoth Lakes Tourism Official Visitor Guide.

Let us explain. Since 2014, we have checked facts for Mammoth’s Tourism office, ensuring that addresses, websites and descriptions are accurate and up-do-date. It occurred to us this summer that we’ve been fortunate to visit the charming town three times in the past two years. And, during those trips, we’ve enjoyed a wide variety of cuisines offered in the small, mountain town: we’ve experienced “Fine Alpine Dining” at Skadi (named for the Norwegian goddess of hunting and skiing), fabulous pizza at Nik ‘n’ Willies (ironically, owned by Enrique and Carlos), pie-in-a-jar from Mimi’s Cookies and—our favorite so far—the unforgettable shishito peppers (with goat cheese! and lime juice!) at the Westin’s Whitebark Restaurant.

 

So, we figure, why not make it official and set a company goal? There are just over 80 non-chain restaurants in town, and we’ve visited more than 20 of them… which makes us 25% done already!

 

Ramenya Noodle House and Salsa’s Taqueira: we’ll see you soon.

 

Well, Hello There….

August 14, 2009…

Remember it? “Mad Men” was in. Bottled water was out. Les Paul died. People were protesting over a little thing nicknamed “Obamacare.” And the song of the summer was “I Gotta Feeling” by The Black Eyed Peas.

It was also the date of our last blog entry. So to say we are overdue for an update may be the understatement of the millennium. Back in 2009, Scarlet Letters Copywriting was primarily an entertainment copywriting agency, although we all knew that digital was going to change everything.

Since then, we’ve expanded into travel, healthcare, beauty and fitness, crafting, and tech copywriting. We’ve embraced the digital frontier, while still staying true to our print roots. We’ve got a lot more to say about all sorts of things, and we’re not afraid to spill a few letters (scarlet, or otherwise) in the process. The journey begins (again)… join us!

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In the Words of Woody Allen…

Ah, the world– and the words– of Woody Allen. First, there are the printed words: the comfortingly familiar font in black & white on the screen as the movie begins. You know you are entering a world where New York is always beautiful, love is always alive and (usually) well, and people always wear soothing shades of brown.

And then there are the spoken words: characters express themselves in complex sentences, they say “may” instead of “can,” and “one” rather than “you.” In this age of text message abbreviations and the use of happy or sad faces to express emotion, we need this.

Thank you, Woody Allen.